BBA (Hons.) Hospital Administration, Digital Marketing, Data Analytics

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BBA (Hons.) - (Hospital Administration, Digital Marketing, Data Analytics)

Faculty of Management and Commerce / Department of Management

Duration

4 Years

Eligibility

Passed 10+2 with minimum 45% marks from recognised Board

About Program

The BBA (Hons.) program with specialization options in Travel and Tourism, Hospitality Management, Hospital Administration, Digital Marketing, and Data Analytics is designed to provide comprehensive business education combined with industry-focused expertise. The program integrates core management principles with specialized knowledge relevant to service industries, healthcare management, tourism operations, digital business strategies, and data-driven decision-making.
Students develop managerial, analytical, and operational skills aligned with modern business environments. The curriculum emphasizes leadership development, customer relationship management, strategic planning, digital transformation, and service excellence. With a strong focus on practical learning and industry exposure, the program prepares students to understand evolving market trends and organizational challenges. It supports career pathways in tourism, hospitality, healthcare administration, digital marketing, analytics, and corporate management, while also providing a foundation for higher education in management and related fields.

                Program Specific Outcomes (PSO)
                Develop comprehensive understanding of business management principles across service, healthcare, tourism, and digital industries.
Apply strategic planning and operational management concepts in hospitality, hospital administration, and tourism sectors.
Analyze digital marketing strategies, consumer behavior, and data analytics for informed decision-making.
Understand service quality management, customer engagement, and organizational leadership practices.
Demonstrate analytical thinking, communication skills, and professional competence in dynamic business environments.

            

                Program Educational Objectives (PEO)
                Prepare graduates for leadership and managerial roles across tourism, hospitality, healthcare, and digital industries.
Equip students with industry-relevant knowledge and analytical skills aligned with emerging business trends.
Develop adaptability and problem-solving abilities in service-oriented and technology-driven sectors.
Foster professionalism, ethical practices, and customer-centric approaches in organizational settings.
Encourage continuous learning and higher education in management, digital business, and healthcare administration.

            

                Career Opportunities
                Tourism and Travel Manager
Hospitality Operations Executive
Hospital Administration Executive
Digital Marketing Specialist
Data Analyst
Customer Relationship Manager
Business Development Executive
Entrepreneur in Service or Digital Sectors

            

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BBA (Hons.) - (Hospital Administration, Digital Marketing, Data Analytics)

About Program

Program Specific Outcomes (PSO)

Program Educational Objectives (PEO)

Career Opportunities